Social media is a term used these days, to describe what we post on social media sites. Understanding Social Media is a major requirement because it helps as an Advertising platform for marketers. Now we are going to look about social media, its importance, and its advantages and disadvantages in social networking.
Social Media and Its Importance
You would be aware of Some of the most popular social media marketing platforms like Facebook (and its associated Facebook Messenger), Instagram, WhatsApp, Google+, Myspace, LinkedIn, Pinterest, Snapchat, Tumblr, Twitter, Viber, VK, WeChat, Weibo, Baidu Tieba, and Wikia.
Origin of Social Media
The earliest mode of communication was written and would be delivered from one person to another. Postal communication was started way back in 550 B.C.
In 1792 telegraph was introduced. Telegraph messages were short and were a great means to convey the message. Two important discoveries were made in 1800. Telephone in 1890 and Radio in 1891.
Both technologies are in use these days and we can see more modern versions.
When Social Media started in the 20th Century it brought a drastic change in technology. Social Media saw a boom when blogging was introduced. Sites like MySpace and LinkedIn became popular in the early 2000s. In 2005, YouTube was introduced.
It was a new way for people to communicate and share videos etc.
After the introduction of Facebook, LinkedIn, and Twitter, it remained one of the top social media channels and more fan followers compared to other social media networks.
It is difficult to speculate about future of social networking and how the trend will be set in another decade.
Key factors and the Importance of Social Media for Business
As you have understood about the origin of social media, now let’s look into its importance.
Social platforms help to connect with your customer, increase awareness about product or brands and help to increase leads and sales. The key factor of Social media is networking.
1. Improve brand awareness and visibility
Social Media is one of the most used and profitable digital marketing platforms which helps to increase business visibility.
By spending a few hours per week, marketers claimed 91% increase in their brand visibility and enhanced user experience.
Having a social media page will help your brand to increase business benefits and produces a wider audience for your business.
2. Increased Traffic
One of the major advantages of social media is that it helps to increase your targeted website traffic. By sharing your content on social media you are giving users a reason to click to your website.
3. Increase brand loyalty
Social Media presence makes it easier for customers to find and connect with you. It helps to build trust and loyalty among your customers.
You can introduce and promote your products on this platform, which will help you to reach more audience and build brand loyalty.
4. Enhance SEO rankings
Social Media presence is becoming vital factors in calculating rankings. To secure successful rankings, SEO requirements are varying. It is not enough to simply optimize your website and regularly update your blog.
Now let’s discuss about the advantages and disadvantages of Social Networking.
Advantages of Social Networking
1. Connects with people across the globe
Here, Social Media helps to connect with people across the globe. Facebook is a great channel to connect with friends. LinkedIn and Twitter is a professional platform to connect with professionals.
2. Faster and easy communication
Communication is way faster and easy with an instant message. Facebook messenger, Twitter Direct message and social messaging apps help professionals and friends to connect.
3. Great Opportunities for business
Business Owners irrespective of small or mid-size can market or sell their products or service n official page on social media platforms. Social media channels are getting way to reach more customers than traditional marketing.
4. Fun and Enjoyment
People like to share videos, photos, and posts on social media channels. They will be convinced if they see likes or comments on their posts. It is a channel to get updates of friends across the globe.
But this social media or networking platform can be an advantage as well as a disadvantage, it depends on how people use and understand it.
Disadvantages of Social Networking
1. Information/Data is huge
When social media started a decade ago there was not much awareness among people.
But now loads of people share, tweet and post videos on daily basis and thus internet is getting massive.
Over time there are loads of followers and friends keep posting and updating. This became the major disadvantage for marketers as this information fills the News Feed and creates high competition in social media.
2. Privacy Issues
The social platform gets a little risky. Sharing loads of information on the internet may let you in trouble and there are privacy issues also.
3. Influence on Lifestyle
These days people are more engaged in social media and is affecting their daily life pattern
4. Physical Interactions
Due to connectivity and availability most of the time, connecting with people physically has reduced and people are more connected on social media and stopped meeting offline.
Disadvantages on students
The data which is not secured properly can be hacked and shared by others. Hacking is a method of stealing data from others with the help of the digital device, it is an illegal activity.
These days teenagers are on the social network and to extend kids are also addicted to the platform, this may ruin their way of lifestyle
Social Media can easily ruin someone’s reputation by spreading rumors on the internet.
What is SMM?
Social Media Marketing (SMM) uses social media platforms and websites to promote a product or service.
It provides companies with a way to reach new customers and engage with existing customers.
Social Media marketing is a type of inbound marketing, which comes in digital marketing.
Let’s understand how social media marketing is different from traditional marketing.
Traditional Marketing refers to any type of promotion, advertising or campaign that has been used in by companies and has proven a success.
There are different methods of traditional marketing like-print advertisements, hoarding, flyers, pamphlets, newspapers, TV and radio.
Traditional Marketing involves mass consumption. While Social media involves one-on-one marketing.
Advantages of Traditional marketing
- Faster reach to local customers
- Easy to understand
- The material can be kept
Tactics for Traditional marketing
- Business events
- Flyers and pamphlets
- Business cards
- Word of mouth
Disadvantages of Traditional marketing
- Limited Reach and awareness
- Print or radio ads can be costly, since printing and distributing charges will be applicable.
- Keeping track will be difficult, manual data and tracking.
Digital Marketing is trending these days over traditional marketing (Checkout the Difference between Digital marketing and Tradition marketing).
Digital Marketing attracts more audience locally and globally and offers a higher level of engagement and interaction.
Social media and Emails help marketers to connect instantly with the Target audience.
In conclusion, Social Media has its own positive and drawback’s in society. It has transformed the way how people communicate and socialize on the web.
Thus, Social media marketing has transformed the traditional marketing craze with its sustainable and cost friendly approaches.
Whether a business is running offline or online, the need for social media marketing has given a versatile choice for every business.
For businesses running offline can use the platform to gain instant mass attention, based on the locality and the vicinity to its customers.
Businesses running online like the e-commerce sector has greater influence with a social media profile to attract masses and entice them with offers that may make the customers to visit the website of the clients.
As you have understood about social media/Social networking and its advantages and disadvantage. Try using it practically and experience how much it will help you to grow your business.
If you have any doubt, then you can comment in the below section. Feel free to ask, we will reply as soon as we can.
Stick with us. We will be uploading from the Basics to advance of Digital marketing.