You are in the right place, I hope you have a started small/big business or you may have started a career in Digital Marketing and you have been looking to capture the leads for your product/service online. You may have confused the meaning of the leads and how to capture the leads of your product or service and the Importance of lead generation. Maybe you are thinking to buy the leads.
Buying leads are not solving your problem because you don’t know leads are interested or not in your product or service.
So you have to check their interest of product or service. Then they may convert the customer of your product or service.
Don’t wary about the lead generation. I would help you to generate the leads and importance of lead generation for your business.
What is a Lead?
In digital marketing lead is a person who is showing interest in your company’s product or service.
A person has interested to share personal details in like name, phone number, and email ID that is our lead to contact further details and sharing related information about product or service.
You are using leads to prospecting the potential leads to convert potential customers of your business.
I hope, you have understood the meaning of the lead and next, I would help you to generate the leads.
What is lead generation?
Lead generation is reaching the potential customer for your product or service. Prospecting the who has interested in your company product or service and collecting personal details like name, phone number, and email ID.
You will get leads from a different source like digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events.
According to Wikipedia, a 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events.
A study from 2014 found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.
It helps the business to attract strangers to buy your product/service
You can generate the leads organically or spending money depending on your requirement.
How to generate the leads?
Now I am talking about how to generate the leads.
Now a day’s everyone using the internet. So you could reach a right customer of your product or service through different channels such as your website, blog, and social media page.
For example, visitors are visits to your business website tell them to fill the signup form that’s lead generation. Let’s say you have posted about your product or service on social media. If a visitor leaves the comments, it means visitors are showing the interest on your product or service.
Before capturing the leads you should reach your product or service to an audience via the internet. You should attract the audience to your product or service and build the trust between you and leads. After that, you could give the offers to them and get the details like Name, phone number, email ID.
Way’s to generate the leads
You could generate the leads from different ways by using digital marketing concept. I would love to share some of way’s to generate the leads to your business.
1. Content marketing
Create good content for the audience to know more about your product or service to them. You can produce the content in various formats like the blog, video.
You can include CTAs anywhere in your content like bottom-of-post or even on the side panel. Visitors would click on your call to action and move to your landing page.
You can place a simple form on your blog and ask interested people exchange the valuable content like ebook, checklist, and simple newsletter and always providing something value of your potential lead.
2. Social media to capture the lead
If you are having a business you should use to social media to awareness of your business. Because people would spend the five to six hours per day on social media like Facebook, Twitter, LinkedIn, Instagram and Snapchat.
Social media has given tons of opportunities to the business owner to listen to their current customer online. Engage with the potential customer. They can engage in lead generation in groups, similar pages, even direct messages.
3. Pay per click ads
Clicking on a pay per click ads takes the visitors to a landing page of which collects the lead’s information. It works depending on keywords relevant to your audience.
You can run the ads around important keywords on Google that capture the potential leads. While searching for product or service keywords online. A user is directed your website or landing page and you can pay when the user clicks on your ads.
4. Email marketing
Email marketing is a good way to generate leads. So just set up an email account and start Using direct emails to capture the new potential lead and email can be the best way to generate the leads and customer. You should run the email marketing campaign and target existing customer.
Why lead generation is important?
Lead generation is very important for small or big business. The lead would give the sales of your product or service. Leads put you in touch with people who have interested in your product or service.
Without lead generation, it is very difficult for business to do online sales. Because people would show the interest in your product or service. It doesn’t mean that they are going to buy your product or service.
They may buy in future so you need to prospect them and update offers or related information about your product or service through email. You try to reach the people who have interested in your product or service.
Lead generation importance is building the continuous relationships with the customer and leads helps the business to build long term relationships with clients.
Lead helps to increase the sales of your product or service.
I Hope you have understood what is lead generation and Importance of lead generation for your business.
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Next post I will come with “Understanding landing page and thank you pages”.