Today I am going to discuss setting up an email account with an email service provider with Step by step guide to setting up a SendGrid Account.
currently, there are many email service providers in the market and you can choose any one of them.
Previously we have actually gone through What is Email Marketing and How Does it Work in which I have already discussed choosing the email Provider, creating an email list, setting up an autoresponder, generating a list and sending of first broadcasts email.
Choosing Email Service Provider
Currently, in the Market, there are many Email service provider, who offer customized solutions.
Which is easier to send personalized emails and entice the subscribers.
Sending the Personalized email will actually help in increasing the engagement ratio and improve brand visibility.
You can choose service provider considering the quality of the service i.e delivery ratio, Pricing factor & Customer support.
When you opt-in for any services these are the factors you can always consider.
Step by step guide to setting up a SendGrid Account.
I have been using SendGrid for quite some time and I’m really satisfied with their email service and customer support.
So, I’m going to show step by step by step guide to setting up send grid account.
1. Open the SendGrid
Open the sendgrid.com and click try it for free, as you are a new user.
Whenever you try to use some tools you can always look for the free version to test for a while.
Based on whatever terms and condition each email service provider are offering a free version for testing purpose.
For send grid, you can actually send the 40k Emails for the first 30 days.
Which is not a bad deal once you are satisfied with the service you can always go for the paid version.
For now, I’m, straightly look in to try for free, once you open sendgrid.com click on start for free.
2. Select the Plan
The next step is to select the plan, as you are the new user you can always go for a free plan.
Here you can able to send 40k email for a month.
And then when satisfied with the service you can go ahead with essentials, pro or premier plans.
3. Complete Sign-Up Process
Once you selected your plan you can go ahead and complete the sign-up process.
you need to fill the necessary information like choosing user first name, last name, username, password, and email address.
Once you finished with the sign-up process you need to login registered email account and verify your email for SendGrid to complete the Sign-Up Process.
Once you verified your sign-up process now you can able to login to your SendGrid account.
Here I have already had an account in SendGrid so I’m going to Login to my SendGrid Account.
4. SendGrid Dashboard
Once I have signed into account you can able to see the dashboard with overall email request sent, delivered emails, Open rate, Clicked, bounce and Spam reports.
Basically, you will get the information once you start an email campaign.
There is two option that is you can send Email through API (Application Program Interface) and through Marketing Campaign.
As a Blogger, I would always go ahead send an email with Using API. Here the automated emails sent to the user.
Let say you have a blog about bike review where you are providing the reviews about latest Bikes.
Now if the visitors like your reviews now you can set up here an autoresponder.
Saying if you want to receive more updates on bike review sign up for newsletter get details right in your mailbox.
Once they provide a necessary name and email if you can send an autogenerated email once you post every review or any other information related to bikes.
There are many options available on dashboard marketing where you can set up your own
You can follow these steps
- Creating a sender Identity– Setting up and verifying a sender identity to use with your campaigns
- Uploading contact- This is basically when you are about to set manual campaign adding and updating your contacts via CSV upload or manually add one at a time.
- Setting up the Unsubscribe group– Creating groups Unsubscribe Groups that represent types of email that you regularly send to your recipients. And If a recipient Opt-out to receive further emails, then they will have the option of selecting which of these groups they want to unsubscribe from.
- Creating your Campaign-once you done with the all the above now you are all set to create your first email campaign by choosing reusable templates in template editor or import your own HTML as per your requirement. You can explore all set of templates available in SendGrid and try a hand on hand.
Where you will get insights into email campaigns that’s how many emails are sent and how many open your email.
And how many of them click on your Email and redirect to the link provided may be about a new blog post or product promotion landing page of your website.
You can go ahead and explore all option for further understanding.
You can also have suppressions option where can easily have a list of unsubscribers, Bounce email ids, Spam reports, and Invalid Email Ids.
As you can able to understand the setting up an email account with the Step by step guide to setting up a SendGrid Account
You can go ahead and sign-up for any of the email Service providers as per your need with comparing pricing, Quality of service and Customer Support.
In the next Article, I will Be Discussing how to create a list, setting of broadcast mail, Setting up of auto Responders.