Today I’m going to show some secrets to optimize content for Search Engines.
As You Know, optimized articles are also known as SEO articles. SEO content, therefore, reflects optimized content.
Previously I had discussed regarding content marketing hacks to write appealing content
Checking of Keywords
Search engines look for relevant keywords and relevant key phrases. Humans look for overall content and structure, well-written material and informative information.
Keyword density is normally about 5%, but often, less keyword density still works well with the search engines.
Keyword density, informally speaking, is the ratio of keywords and key phrases you use in your article.
SEO articles need not be exceedingly long.
You do not want to lose the attention of the reader.
- Do not write about things everyone already knows. The audience is looking for new and informative information.
- Do not add fluff, or repeat words, simply to make it to a particular word count. The fact is, every word should count, so don’t fill up space with empty or repetitive words.
Adding too many keywords or repeating the same ones can get you blacklisted in the search engines. As a writer, your goal should be to write an article that is keyword rich, well researched, and is thoroughly enjoyable for the reader. You don’t want to try to “trick” search engines like Google, Bing or Yandex, you need them on your side.
Remember that fresh content enriches a web site, which in turn can result in high traffic to the site.
Never sacrifice a well written and researched SEO article (optimized article) or content because you feel you aren’t an expert on the subject you are writing on.
Are you ready to learn how to write both optimized articles and content; to please both search engines and readers?
As a content writer, you must write for both search engines and humans; both are equal in importance.
Well written optimized articles or optimized content is not put together quickly by adding keywords in a whimsical manner.
Your article or content must be properly researched, formatted, and contain proper keywords.
All the while, you will be seamlessly weaving in your writing talent to produce a well-written piece.
You have a dual role to perform; you must over deliver outstanding content to the reader, your very important audience, and also write to keep the search engines happy.
Building a solid article takes time and research.
A solid article or content makes for a stronger online presence for the site and webmaster, who will be thrilled with your service.
Establish yourself as a professional, deliver goods on time and follow deadlines. When you write SEO copy, you are conveying your experience and unique tone into a variety of articles and content.
If you require my assistance to help you enhance your writing skills
SEO website content (search engine optimized) is what the search engines are looking for when they are indexing your website within their search engine indexes.
This powerful content is written in a special way to naturally give your website more relevance than your competition due to the proper use and placement of key optimization components throughout your content.
SEO websites are used prevalently throughout the niche marketing world to provide higher search engine rankings and thus more targeted visitors to your website.
Depending on the amount of “good quality” content, you will rank much higher than those who don’t understand the SEO concepts.
Let’s face it, if you have a website, you don’t want to spend all of your time and resources getting people to visit your website to find your products, services, or systems, do you? Of course not! That’s not economically possible in today’s business – working at the speed of light!
Major search engines that your business is concerned about.
They are called Google, Bing, yandex, and baidu. Most, if not all of the other search engines on the Internet pull their listings straight from these search engines, so if you can get placed on these four search engines, the others will follow very quickly.
This is where a lot of businesses make a serious mistake and here’s why. If your content is based on something that no one is looking for and there is no other supply for it, you will automatically place high in the search engines.
But, if no one is searching for your content, they will never find it.
When you are considering a writing style for your website, you should first determine what you want to convey to your visitors.
Do you wish to sell your visitors? or provide your visitors with consumer information? or you want to keep them updated on the progress you are making with your business?
These questions are important because they make a difference in the type of content you should use on your website.
It also makes a difference in the way your visitors will receive your offers, tips, and recommendations.
Strategies for optimizing the content
1. Being Straight Forward and Providing the Right Information
If you are selling a product or service, your content should get straight to the point of your website. There are millions of sites on the World Wide Web, so visitors will always have an option to go somewhere else.
Providing them with information that does not relate to your site can cause them to click off and look for other options.
In order to avoid this, make your main point stand out so they know what you are offering within the first few seconds of arriving at your site.
2. Identify your Style of writing
The style of writing should immediately identify you like the person or business who can solve the visitor’s problem.
This is the usual format for any type of business website. For the best results, purchase a top level domain and your own hosting plan for your presentation.
Top level domains (such as www.your-business-name.com) are much more professional because they solidify you as an expert in your field.
Purchasing your own hosting plan allows you to have creative freedom so you can design your site in whatever way you wish.
If you decide to use a blog platform instead of purchasing hosting, make sure you adjust the settings.
so your blog can operate as a normal website.
Since every post on your site is relevant, you need to find a way to make each page a static page.
This way, your visitors will not find a different page every time they visit the main page of your website.
3. Including the About Page
Including an about page is a good idea, but you should be careful of talking too big, making false claims, or making promises you cannot keep.
The purpose of the about us page is to let your visitors know what you offer and how you can help them.
Listing your years of experience may help as well, but boasting about your earnings or speaking too much about your goals and aspirations may turn off your visitors.
No matter how interesting your about us page may be, you must always remember that you are dealing with the internet.
and on the internet, people like to get to the point or they may explore other options.
Applying these strategies to your business website will definitely give it the basic format needed to attract customers.
I think I make you understand some secrets to optimize content for Search Engines.
You can always tweak it if you desire to make changes, but this may not be necessary.
especially if you are seeing good results from the basic format.
As long as the content and layout are clear, you can expect to attract high-quality visitors to your business website.