The world of business has gone online for effective promotion and advertising. Every business, whether small or large has to have a website of its own in order to ensure the business reaches the majority of potential customers. But just having a website is not enough for the business. The sales and subsequent profits also depend on how friendly the website is for internet users. In this regard, it is important for us to conduct sufficient research on the keyword before raking a plunge.
You may be a digital marketer or entrepreneur. You have a website of your product or services and you are thinking about how to take website in Google 1st page or 1st rank in the Search engine results pages (SERPs). If you want your website in the 1st page or 1st rank in SERPs and you should work on SEO (Search engine optimization). Keyword research is the most important thing in SEO to ranking your website and now you are thinking about how to do keyword research. Don’t worry I will explain in detail about how to do keyword research for your website to improve your ranking in Google. Before that let us understand what is mean by keyword research.
What is keyword research?
To be able to set the right keywords in the webpage or blogs of the business. It is important to acquire a thorough knowledge of keywords. Keywords are nothing but the simple search terms that the users of the internet enter in the search boxes. As an example, if someone uses the internet to find a nearby coffee shop or an ice cream parlor for that matter, he just types the phrase “coffee shop” or “ice cream parlor” along with the name of the place. At the stroke of entering, the search engine displays a host of most relevant websites.
Though for the users of the web these merely search terms, for the business owners, keywords can be an essential factor in determining the success of the web promotion of the company. In order to make the inclusion of keywords successful for the company, it is essential to know how to do keyword research. The best possible keywords for the businesses are the exact search terms that by all predictions, the users are expected to type.
The SEO Benefit of Keywords
Keywords have a major role to play in Search Engine Optimization (SEO). SEO is the process of designing the webpage and initiating other methods like backlinking and social media marketing in a way that the website’s rank in the organic search engine results is escalated. The need for SEO in the current era of brow-beating competition is indispensable. The companies that are able to earn loads of profits through web promotion are the ones that have the best rankings on the Search Engine Results Pages (SERPS).
Keyword Research Tips
Keywords are a major part of the entire SEO process. All major Search Engines like Google, Yahoo and Bing give top preferences to websites that contain the keywords entered by the users. This makes keyword research all the more necessary for businesses that are targeting a given niche.
The problem with keywords is that keywords for a select niche can sometimes be really hard to predict. The demand for finding the exact keywords that relate to the targeted audience has seen the advent of companies that aid in finding keywords. Keyword research service ensures that the right SEO friendly keywords are incorporated into the webpage and blogs of the company.
Why is Keyword Research important for SEO?
In order for any website to be successful, people need to be able to find it. Now there are a vast number of different ways to drive traffic to your website. You might decide to use social media and gain access to a network or you might be busy posting backlinks to your website. Many websites use a technique called search engine optimization in order to make their website visible on an internet search.
However as technology changes, so do search engines. Since the internet is going rapidly, search engines have to adapt in order to deliver valuable content to users. The fact of the matter is that no one will visit Google or Yahoo to do an internet search if all those websites return useless spam. That is why the search algorithms are being continuously updated in order to deliver valuable content to users.
So keyword research is the 1st step for SEO. You have to do keyword research on your business how users are searching your product or service in the search engine and those keywords put in your website page and it helps to rank your website.
Now you are thinking about how to do keyword research for my business. I would explain the keyword research process and the types of tools used to keyword research.
How to do keyword research for SEO?
Do list of the topics related to your business
You are planning to start blogging into digital marketing and there are a lot of topics in digital marketing. List of all those topics and select the topic you are going to write.
- Email marketing
- Facebook marketing
- Social media marketing
- SEO (Search engine optimization)
- Lead generation
- LinkedIn Marketing
- SEM (Search engine marketing)
For example, you are going to write a topic related to social media marketing and before going to start you have to do keyword research on social media marketing how people are searching in the search engine. So now you can do keyword research is very simple by using Google.
Use Google suggest keywords
Type your keyword in Google search engine
After that Google will show you some suggest keywords how people are searching the same keywords in the Google search engine.
If Google showing some suggests keywords means a lot of people searching for those keywords in the Google search engine.
Search the same keywords in Google search engine and scroll down the page and it will show the search related to social media marketing.
Use tools for keyword research.
There are a lot of tools for keyword research Google keyword planner, Ubersuggest, Ahrefs, SEMrush, keywords everywhere, etc.
Keyword research is the main aim to find the best keywords to target the audience for a website.
The keywords need to:
- Be relevant for the website.
- Provide an acceptable monthly search.
- Be within reach for the targeting webpage: The keyword difficult for the keyword must not be too high for the webpage.
Google keyword planner is a free tool that provides:-
- Keyword suggestion-from one more keyword that you provide.
- Monthly search volume for each keyword in your list.
Click on the Find keywords tab and it will show like this
Now you have to enter your keyword and you will get hundreds of suggesting keywords with search volume, how much competition for the same keyword and it will you show the cost per click, average monthly searches. See below image for social media marketing keyword.
Next tool is keyword everywhere
Keywords everywhere is a free browser add-on for Chrome and Firefox and it shows the search volume, CPC (Cost per Click) and competition on keywords.
Keywords everywhere tool is found long-tail phrases with their accurate search volume, CPC and competition data.
Now you have to add an extension for Chrome or Firefox.
Now you are able to see all the relevant keywords and search volume data in real time while you are on Google Search, Soolve, Ubersuggest, Google Analytics and more.
Use Ubersuggest tool for keyword research
Ubersuggest is also the best tool for keyword research and it’s free. If you need more keyword idea and long-tail phrases you will get hundreds of suggestion from the ubersuggest tool. You will get with their accurate search volume, CPC and competition data. In this tool, you will get know domain overview, Top SEO pages, keyword suggestions, content idea, and backlink data.
Now you can search your keyword in ubersuggest tool. I am going enter social media marketing keyword in ubersuggest tool and I will get suggestion volume, CPC, competition SEO difficulty for that keyword.
I have got 149 keywords idea for social media marketing keyword.
If you are ready to take paid keyword tool then you have to use SEMrush or Ahrefs.
After Keyword research on the topic and make note all the keywords. You will get an idea of how the user is searching in the search engine. Use all those keywords in your content (if it is required) and don’t put keywords simply otherwise that become spam.
The keyword research process is the most important for SEO for ranking your website. If you are not doing keyword research on your website and it’s very difficult to rank your website. There are a lot of tactics and tools to do keyword research and use free tools for keyword research if you are having a small business online.
I hope you have understood the keyword research on your topic. And if you have any doubt about keyword research feel free to ask. If you have found useful post please comment in the comment section and share with your friends it may help them.