People usually have the question that why is Digital Marketing Important for a business or a company or as a career for students.
Even you have the same question, so you came here? And I believe that you have landed in the perfect place.
Take a deep breath, and be ready to know the Benefits and Importance of Digital Marketing.
At the end of the blog, you will understand that why should you take your business on the digital platform.
Understanding the whole process of Internet Marketing will be a little bit difficult. But when you master it, you will be playing with it.
Before I start the importance of digital marketing in today’s scenario, you should know What is Internet marketing or Digital Marketing?
Then you will understand this article more clearly.
Now let’s start.
Benefits and Importance of Digital Marketing
Most of the company out there which you see has the intention to make profits, goodwill, fame etc.
To build these things a company should first be known by everyone. We call it Brand Recognition (BR).
To recognize your brand you should be visible to everyone and they should know about you. This is known as Visibility.
The main thing is that a company needs to be visible among its potential customers, so they choose to come on the Internet.
Internet marketing is important to the company and small business for the following reasons:
1. To be visible on the web
The main intention of a small or growing business is to be as much as visible in the public. So if your company enters into web marketing then your company will be visible in public.
It depends on how well you present your company to the public.
2. Trust Building
Just being visible won’t help you or your business completely. To benefit that visibility, you should get the trust from the public.
There are many ways to build trust like quality content, interactions etc. I will be explaining that in the upcoming days.
3. Reach your potential customer
- With the Help of Digital Marketing, you can reach your Targeted Customer directly.
- In Traditional Marketing, you can only reach people randomly. You cannot target the potential customer.
Targeting Customer directly in the sense, you can target them specifically based on their age, location, interest, gender, language, etc., But in Traditional Marketing, you can just target the population entirely.
4. Low cost to reach the customer
When it comes to Traditional Marketing, the advertisement charges will be costly and the output will be moderate.
But in e-Marketing, the advertising costs are so low. The advertiser will be charged only when the viewers see the ads (CPM and CPV) or when they click on the ads (CPC, CPI, CPL, CPA etc.,). So compared to Traditional marketing, Digital ads will have quality reach and output.
You can even reach a large base of customers for free through social media’s, content marketing (Quora) and forums which you cannot reach in Traditional marketing.
5. Measure User Behaviour and Analytics
You can advertise your product or service either online or offline. But my question is that, can you Measure your consumer’s behaviour? and Can you analyse your consumers?
If your business is into online marketing then you can track and measure your consumers’ behaviour and analytics just by sitting on your couch.
But, Can you measure consumer analytics or behaviour if you are doing offline marketing?
If you follow each of your customers and write down what they are doing, how they are reacting, then you will get their analytics.
But that is impossible.
You can just get their feedback through written form or phone.
6. High Conversion Rate
As when you become more visible online, then you will have many people visiting you online. It will be more than the offline visitors.
So when the visitors increase, the chance of conversion also increases.
Conversions will increase as per how well you attract and convince your visitors. To convince, you should build trust as I said in the earlier point.
As for online business, the warehouse space will be more and you don’t want to depend on a large number of employees.
Your cost will be less.
Even the marketing cost will be less as I said before. So the product or service cost will also reduce.
And as per Economies of scale, the cost will reduce and people will start buying, as it is cheap in cost.
You might be familiar with the word; Re-Targeting. It is to target the audience who have visited our web-page in the past.
When you take your business to an online platform you should have a website, Right?
But when it is offline, you will be just having a physical store, where you cannot even retarget your audience.
1. Instant Information
As a customer, you will be willing to know about the latest trends and updates of a product or service which you are interested in.
Through online marketing, you will be updated frequently with the latest updates of the product which you are interested.
The updates will be personalized that you will feel the seller is individually messaging or showing you about the updates. This is because of Retargeting from the seller’s side or subscriptions from your side.
If you are not interested in it then you can even Unsubscribe it.
2. Relevant Information
As I said, you will be re-targeted or targeted based on your interest, age, location, gender, income etc.
So the ads which you see will be based on your demographics and interest.
The companies won’t show ladies product ads to you if you are a boy and vice versa. They won’t show you unless and until you have visited a ladies online store.
If you have visited a ladies online store then they might re-target you because you showed interest by visiting their page.
3. One Click Purchase
In olden days, it was difficult for us to get a variety of goods from a single place. But now it’s not like that.
By living in India, we will be ordering products from America. These all are because of E-Commerce, which is apart of Digital Marketing.
As a part of Globalisation, the Internet started to grow like anything. The whole world started to break its boundary lines and people started to purchase from other countries.
4. Variety of Options
As I said, the Boundaries are no more for us (customers). We can buy from anywhere and any product by accessing just one website or application.
This is a Major Benefit for customers with lots of options to choose.
To be frank, Sometimes we get confused which brand to buy.
In the earlier days, we used to buy what the seller gives, but now it’s not like that. We buy what we want and manufacture produces as per our taste and preference.
5. 24/7 access
If it is day or night, Sunday or holiday we will be able to purchase or sell.
We just need the Internet to access a website or an application. But in offline, there are timings to purchase and sell products or service, we can’t even order.
Along with 24/7 access, some companies give 24/7 Customer support as well. These are the benefits which a customer gets because of Digital marketing.
6. Product or Service Review
As a consumer, our main power is that we can give reviews online. This will help other consumers who are searching for a product or a service.
They will get to know the quality of the product or service with the help of our feedback and reviews.
Even we can get to know the quality of the product or service by others experience.
We, the consumers, can decide if a product should be successful or failure in the market. It’s based on the reaction of the consumers.
In olden days, we couldn’t give feedback online. We used to fill feedback forms and submit it to the companies. So that companies will try to improve.
If they don’t then we can’t do anything. But now after feedback also if they don’t improve then we can harm their goodwill.
For Students as Career
This can be an answer to “Why Digital Marketing Career?”. If you are a student and you are willing to study Digital Marketing and make it as a career. Then stick around with us. We will update you with all the information we have.
1. High opportunity in the market
On Sep 6, 2018, there were 12,500 jobs in Naukri.com and today Dec 12, 2018, there are 17,099 Digital Marketing Jobs on Naukri.com.
37%of increase in digital marketing jobs has come within 3 months of duration, i.e. 4599 jobs have increased.
Then just imagine how the future of digital marketing will be.
2. Lots of job options to choose
Financial analysts or sales jobs don’t have a variety of job options. But in digital marketing, you will have many varieties of jobs, such as
- Digital Marketing Manager
- Web Developer & Web Designer
- Social Media Executive/Manager
- SEO Executive/Expert/Analyst
- PPC/SEM Expert
- Analytics Manager
- CRM Manager
- Email Marketing Executive/Manager
- E-Commerce Manager
- Content Marketer
- Digital marketing Trainer
- Affiliate Marketing
- SEO Analyst
- Content Marketer
- Digital Agency
- Digital Training Institution
3. High income
Demand in Digital Marketing jobs and services are growing day by day. And when it comes to salary, for fresher it will be average.
But when you get experience, gradually it will increase and it will reach high.
You can earn as an employee and at the same time, you can make money as a freelancer. Dual Income jobs are less.
Digital Marketing is a vast area, as well as its importance. Here I have explained the importance in a simple way.
Digital Marketing is important for small, medium and large business. Even sole proprietors started digital marketing for their business.
Still, lots of small business are yet to start. So there will be a Hike in digital marketing career in the coming future.
Thank you for your patience.
If you have any doubt you can comment in the below section. Feel free to ask, we will reply as soon as we can.
Stick with us. We will be uploading from the Basics to advance of Digital marketing.
Share it with your friends and let them also learn and build a digital marketing career.